Friday, February 4, 2022

case studies

 

Knives Out



History/ Target Audience

Knives Out is a mystery film produced by T Street and distributed by Lionsgate Entertainment (Mini Major). Rian Johnson and Ram Bergman are the founders of the firm, which was launched in 2019. This video is aimed towards teens and adults who enjoy solving riddles and figuring out who the perpetrator is in a case.

Production

Knives Out has a $40 million budget. In 2005, Johnson came up with the concept for the film. Boston, Berlin, Easton, Marlborough, Natick, Wellesley, Maynard, Waltham, and Medfield were among the towns and cities included in the film. Daniel Craig, Chris Evans, Ana de Armas, Jamie Lee Curtis, Michael Shannon, Don Johnson, Toni Collette, Lakeith Stanfield, Katherine Langford, Jaeden Martell, and Christopher Plummer were among the stars cast in the picture.

Distribution

Knives Out was released in a standard format. The film was released in the year. The film had its world debut at the Toronto International Film Festival on September 7, 2019 and was released in cinemas on November 27, 2019. It was later made available on streaming platforms such as Apple TV, Vudu, and Amazon Prime Video.

Marketing

Knives Out was marketed based on its appealing characters and the fact that it was directed by the same person who helmed Star Wars: Episode VIII - The Last Jedi. Posters, trailers, special screenings/premieres, and festivals/awards were used to promote the film. The film earned a total of $311.4 million worldwide.

Cross media convergence and synergy

When it comes to collaborating with other businesses, T Street has yet to do so in any of their films. Netflix has just agreed to pay $469 million for the rights to two sequels.

Sources 



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